Vision & Mission


Outstanding development to reach to the global level:

  • Product’s quality is according with the international standards: AS BS, IEC, ASTM,… certified by TUV, KEMA
  • Wide range of product categogies to meet variety customer’s demands nowadays.
  • Effective management process to make sure the delivery is on time
  • Training and improving human’s resource ability



  • Customer’s favorite and trustful wire and cable brand in South East Asia Area
  • Leading company in creation and applying new technology in wire and cable manufacturing
  • The best working environment for employees to work and to improve



1. Flexibility Is Our Leading Advantage

  • Flexible solutions from business to specialized products to meet customers’ needs

2. Creativity and Innovation Is Our Invaluable Asset

  • Constantly researching innovative products to offer customers superior benefits, especially in more ease of use and installation
  • Pioneering investment in new technology, modern equipment from USA, Japan and European countries, along with process management of ISO 9001: 2008 in order to create highly precise products to obtain international standards: BS, IEC, ASTM
  • Ensuring products always meeting the quality standards, and certified by the prestigious worldwide inspection organizations such as TUV, KEMA

3. Sustainable Development Is Our Foundation For The Future

  • Consistent with the set objectives, we have been investing all our efforts into building human resources, infrastructure, product research and development.
  • Endlessly cultivating customer relationships in accordance with the principle of “Mutual Benefit – Win Win” for long-term sustainable development

4. Community Contribution is Our Responsibility

  • Actively participating in community events, charity projects, and education promotion within our affordability

5. Commitment Is Our Principle

  • Always meeting the quality and delivery schedule commitments to customers
  • Striving to create competitive and stable income together with facilitating career development for all employees
  • Committed to implement all environmental laws and regulations